Mission statement & purpose

The 5 step process to turn your copy from so-so into OMG

secret great copy 2

In today’s world of online business, your audience can’t reach out and feel what you’re selling in their hands. You can put up photos so they can see it, but a photo doesn’t make you feel enough to buy. This means the key driver for them to exchange money for what you’re selling will be the words you […]

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5 quick-fire questions to narrow down your niche

ideal customer define niche

If you’re starting a business then one of the key things you’ll always be advised is ‘find your niche’. Alternatives to this include ‘describe your ideal customer’ and ‘design your customer avatar.’ Now, I’m not going to be contrary for being contrary’s sake. Finding your niche is brilliant advice and an essential part of running […]

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6 ways your business can change the world

As you’ll have read in my last post, Boss Foundry has had a 24 carat makeover. Instead of only focussing on the money you can make from your business, I’m going to be exploring how you can set up and run a profitable business while also standing for values. This has been spurred on because […]

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